(RED) Campaign to "help eliminate AIDS"Corner of Prince St. and Mulberry St.
This billboard uses a combination of balance and direction in its design. The large, and heavy "2015" brings the balance to the lower half of the composition, drawing the eye in immediately, and making one wonder, "what is happening in 2015?" The balloon string and baby direct the eye to the top of the ad, where the message is explained: "The AIDS free generation is due in 2015"
Dyson Ball Vacuum
Wired Magazine, 18.11
November 2010
Though contrast and grouping are present, mirroring is the primary criterion in this magazine ad. The distinctive quality of the Dyson vacuum is the steering pivotal ball, and the ad accents this ball by literally flipping it inside-out and over a horizontal axis. The dual view shows first the style of the vacuum, and then the mechanics of the machine itself. The stark color contrast of the orange ball also emphasizes how the ball-steering system is distinctive from other vacuums. Lastly, the grouping of the description beneath the cross-sectioned ball further accentuates the vacuum's unique technology.
Wired Magazine, 18.11
November 2010
Though contrast and grouping are present, mirroring is the primary criterion in this magazine ad. The distinctive quality of the Dyson vacuum is the steering pivotal ball, and the ad accents this ball by literally flipping it inside-out and over a horizontal axis. The dual view shows first the style of the vacuum, and then the mechanics of the machine itself. The stark color contrast of the orange ball also emphasizes how the ball-steering system is distinctive from other vacuums. Lastly, the grouping of the description beneath the cross-sectioned ball further accentuates the vacuum's unique technology.
Columbia -- The Greater OutdoorsWired Magazine, 18.11
November 2010
The add portrays a comical scene through the use of white space. The placement of the winter coat not-quite-proportionately below the man's head simulates a dressed person, but the snow fills in the space that should be his body. The ad capitalizes on the function of the product; the snow as white space acts as the missing link between the freezing man and the warm jacket.
"Rethink" Packaging
Build
trendhunter.com
January 29, 2011
Visual frequency commands this graphics campaign. The repetition of the phrase "Smoking-Kills/Smoking-Kills..." hones in on the severity of the message. The designers also play with balance and positive/negative in the color blocking to reemphasize that it is smoking that kills.
Build
trendhunter.com
January 29, 2011
Visual frequency commands this graphics campaign. The repetition of the phrase "Smoking-Kills/Smoking-Kills..." hones in on the severity of the message. The designers also play with balance and positive/negative in the color blocking to reemphasize that it is smoking that kills.
jetBlue Airways
New York Magazine
May 11, 2009
The ad uses positioning to portray the feeling of comfort. The women's outstretched legs translate to space, which on airlines, is hard to come by. But it is that their legs form the shape of the sun, a symbol of warmth and happiness--also associated with flying the skies--that makes the ad hit home. Legroom=comfort; sun=comfort. More legroom on jetBlue means you will fly comfortably.
